Sherri L. McLendon, MA marketing public relations

'Content is Currency. Increase Yours.'

I’m Different. 30 Reasons Why

Money and content flow on the same pathways. Businesses and brands today must reach their audiences using internet as well as traditional media in order to build an audience, attract … Continue reading

March 31, 2016

5 Great Pitch Questions for Would-Be Brand Storytellers

Everyone loves pitching guidelines, and my favorites are growth oriented. Like these from Entrepreneur Magazine’s “Growth Conference” a couple of years back. The magazine’s editors allowed attendees to pitch their brand … Continue reading

February 7, 2016

Terrific Testimonials

This February, Let Your Clients Celebrate Sweet Successes to Communicate Your Business Value Terrific testimonials add ease and grace to the sales process in just about any type of business. … Continue reading

January 31, 2016

The Shapes of Cover Design 2015

This December, I decided to take a quick look at magazine cover design and the dominant shapes being used to define image on the cover of books displayed in public … Continue reading

December 3, 2015

Position Your Thought Leadership

Big plans, tight schedule? Consider adding “content curation” to your seasonal marketing mix, particularly to grow your social media reach. If you’re strategic about it, this is a great tool … Continue reading

November 30, 2015

Experience: Coffee House Rules

In today’s experience economy, coffee houses offer a metaphor for success. Their 1950’s beatnik roots offered unique social and artistic performance venues where cutting edge thinkers honed their craft before … Continue reading

November 24, 2015

Marketing with Archetypes Offers Storytellers Access to New Economies

Despite the hype, the best marketing doesn’t rely on search engine optimization, or targeting an audience, or creating a crisis in order to increase demand, though these are valuable tactics … Continue reading

July 18, 2015

6 Common Sense Crisis Communication Strategies

No-one’s looking for a crisis, and especially not me. But human nature and the global climate as it stands suggests it’s not a question in the 21st century if a … Continue reading

April 21, 2015